The MSM Story

Main Street Market & More (“MSM”) is a retail collective store headquartered in Southern Alberta. MSM currently has three locations- Okotoks, Strathmore and Mahogany and is home to over 250 Albertan entrepreneurs.

Main Street Market was formed in 2019 with a mission to empower local small business. Bobbie’s vision for MSM was to create a community where anyone and everyone with a side hustle, hobby, creative passion, or entrepreneurial spirit could showcase their craft and grow alongside one another.

In its early stage’s owner, Bobbie-Jean, started by attracting local entrepreneurs looking to place products in physical storefronts. Months of direct messaging on Instagram led to a solid base of vendors eager to showcase their works in MSM’s first storefront location.

The company gained early traction with local shoppers as they recognized the high quality products makers had to offer in store. However, what kept them coming back was the consistency of the products and the warm welcoming nature of the stores.

“By focusing on attracting high quality makers we know shoppers will get the best experience and continue to shop with us here. The community like environment that’s has been crafted has been really exciting to watch.” - Bobbie-Jean.

Since 2019, Bobbie-Jean and the MSM team have opened two additional stores in Strathmore (2022) and Mahogany (2024) and have a goal of opening an additional 3 stores before the end of 2026.

Meet the MSM Team